https://www.ourtomorrow.nz/blog daily 0.75 2026-04-16 https://www.ourtomorrow.nz/blog/universities-think-tanks-and-companies monthly 0.5 2026-04-16 https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/7466cf4a-4630-4ae3-bcdb-a19280847579/Trustees.jpg Blog - Trustees, Universities, Think Tanks and Companies - Make it stand out Our Tomorrow Trustees https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/1776380375478-9QPQI0QMUR55QD4YGQ7F/Deloitte+PNG.png Blog - Trustees, Universities, Think Tanks and Companies https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/1776380383608-ZA35D5T1FP5RTXRCA3XY/TeamIMlogo.png Blog - Trustees, Universities, Think Tanks and Companies https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/1776381733541-MJM2TYWDPR2CMC71Z978/BERL.png Blog - Trustees, Universities, Think Tanks and Companies 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https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755273032852-SXN34YQFG0TL3X4S6N8A/imgg-demo-nRrNzbfO.png https://www.ourtomorrow.nz/our-data daily 0.75 2026-09-18 https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/0d6d9cc2-c555-41ee-ad71-ea38410358c8/Screenshot+2026-09-21+at+11.51.41%E2%80%AFAM.png https://www.ourtomorrow.nz/privacy-policy daily 0.75 2026-09-18 https://www.ourtomorrow.nz/te-reo-maori daily 0.75 2026-09-18 https://www.ourtomorrow.nz/our-coverage daily 0.75 2026-09-21 https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/c0eebb12-abef-470a-be88-cd69de7be190/Stuff+21+Sept+26.png Our Coverage Launch Coverage in Stuff 21 Sept 2026 https://www.ourtomorrow.nz/2-in-3-kiwis daily 0.75 2026-09-27 https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/538ad405-8f39-4b44-aaa9-4f3741b2670f/2+in+3.png https://www.ourtomorrow.nz/cookies-policy daily 0.75 2026-10-06 https://www.ourtomorrow.nz/yeah-nah-ers daily 0.75 2026-10-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Yeah-Nah-ers https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/6f3b3d3d-c7e9-4349-bb2f-84e3013be5ab/Values.png Yeah-Nah-ers Self-reliance, security, loyalty, national identity, order and recognition of ordinary people’s concerns. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/094ee348-675e-4b95-90e3-34eceafe9099/GC-Tania.png Yeah-Nah-ers Tania is a operations clerk in South Auckland balancing 40-hour work weeks with intense household cost-of-living pressures. She is deeply worried about local crime, rising grocery inflation, and the growing feeling that government policies prioritise big corporations over ordinary, hardworking families trying to get ahead. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/5905c198-664c-433d-88c4-fb2702259d62/GC-Tyler.png Yeah-Nah-ers Tyler is a young apprentice mechanic in Tyler is a young apprentice mechanic in Hamilton representing younger skilled trade workers. Frustrated by stagnant entry-level wages and watching workmates move to Australia for better financial opportunities, he strongly supports law-and-order accountability and values practical, hands-on effort far above political rhetoric. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bf510b1-06f9-413c-8abc-845d170bc30e/Worries.png Yeah-Nah-ers NOW: Immigration and Treaty issues worry Kiwi Yeah-nah-ers more than average, as well as worsening crime locally. TOMORROW: They worry about New Zealand’s declining living standards, youngsters, and some old colleagues, leaving for Australia and our loss of national culture. DIVIDES: Kiwi Yeah-nah-ers worry that immigration and preferential treatment of Māori and immigrants will drive further polarisation in New Zealand in the coming years. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/3b2a7ce1-b5df-4783-ac53-0c1f5cbe8bb2/GC-Brenda.png Yeah-Nah-ers Brenda is a supermarket shift supervisor and family caregiver in Hastings managing tight household budgets while helping support her grandchildren. Highly concerned about youth crime, retail theft, and healthcare access, she strongly believes that respect, good manners, and personal responsibility should be taught to young people. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ad6a532c-6dca-4f10-9542-efc1ddf8ccf1/Location.png Yeah-Nah-ers Like Steady On-ers, Kiwi Yeah-Nah-ers are spread evenly right across New Zealand, in all regions and communities. But more than any other segment, quite a few of their old workmates have moved overseas for better opportunities, at least for now. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ae9415a6-89b6-4761-a42c-080c1e41fa44/GC-Ray.png Yeah-Nah-ers Ray is a retired meat processing operator and club member in Timaru representing older working-class retirees. He is deeply committed to protecting universal superannuation eligibility at 65, preserving national culture, and enforcing tougher court sentences for repeat offenders, relying mostly on talk radio and trusted mates. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/5443370d-1519-4dbd-9474-f6d996bd2653/Media.png Yeah-Nah-ers Not heavy users of social media, Kiwi Yeah-Nah-ers watch more on TV3 than other Kiwis, but otherwise are pretty much as average as you could get in what they consume. But they’re pretty skeptical about whether they can believe any of it or not. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b3256378-b5eb-4a18-8c8e-08353898d03e/Yeah-Nah-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/aa865224-e053-4199-a9d7-8ae076bfb2ae/Grassroots+Conservatives+-+Jason+PNG.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/45447f4d-7006-4fac-a201-925a61d1a000/Flat-Tack-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b21097e4-57e1-48e8-b66b-307612d4df64/Sweet_As-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b64838c2-8e63-4250-ba9a-ca7a1e775df5/Fair-Go-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/a9201df9-1cfb-4b66-a4c1-fd5ed5e84b63/Steady-On-er+BADGE.png https://www.ourtomorrow.nz/sweet-as-ers daily 0.75 2026-10-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Sweet-As-ers https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/6f3b3d3d-c7e9-4349-bb2f-84e3013be5ab/Values.png Sweet-As-ers Merit, order, responsibility, patriotism, authority, economic growth, and formal equality https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/a36227b9-2aeb-4e57-9d96-429dc5b3fd4b/Alistair-ET.png Sweet-As-ers Alistair is a retired corporate director living mortgage-free on Auckland’s North Shore. Highly patriotic and politically engaged, he enjoys high life satisfaction, golf, and community leadership. He strongly defends traditional superannuation, national economic stability, and law and order, remaining an exceptionally dependable voter committed to preserving established institutions and social standards. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/d49522c8-a0c1-4271-8763-bd52e8d404a7/Victoria+%28Vicki%29-ET.png Sweet-As-ers Victoria is a Christchurch commercial property manager actively involved in local business networks and civic groups. Financially comfortable and pragmatic, she values economic stability, commercial growth, and reduced bureaucratic red tape. She trusts expert financial analysis, respects traditional authority, and focuses on maintaining thriving local business environments and orderly governance. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bf510b1-06f9-413c-8abc-845d170bc30e/Worries.png Sweet-As-ers NOW: Twice as worried about economic growth, welfare spending and ethnic tensions than your average Kiwi and only half as concerned about issues like housing affordability, climate change and inequality. TOMORROW: Very focused on racial tensions as an issue of concern tomorrow, almost double the national rate, they pay less attention to climate change or long term investment in infrastructure. DIVIDES: Kiwi Sweet-As-ers are twice as worried about divisions between Māori and non-Māori, twice as many as share the country's top concern of divisions between Rich and Poor. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/8a53ee05-0d68-4368-b08c-5cc23f1a198c/Graeme-ET.png Sweet-As-ers Graeme is a self-employed agricultural contractor in Hawke's Bay deeply tied to New Zealand's primary sector. He champions practical infrastructure, strong law enforcement, and reward for effort. Skeptical of restrictive climate regulations that hinder economic productivity, he favors straightforward, business-friendly policies that support regional growth, hardworking families, and community resilience. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ad6a532c-6dca-4f10-9542-efc1ddf8ccf1/Location.png Sweet-As-ers Concentrated in suburban neighborhoods across Auckland, Christchurch, and regional North Island centers like Tauranga and Hawke's Bay. Highly represented among mortgage-free homeowners and older couples without children living at home https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/504694b3-8bed-4434-aa1f-489bfe92af9d/Margaret+%28Marg%29-ET.png Sweet-As-ers Margaret is a retired primary school principal and active Justice of the Peace living in suburban Auckland. Firmly believing in discipline, community standards, and formal equality, she advocates for strict legal sentencing, respect for traditional authority, and civic responsibility, dedicating her time to local volunteer work and civic duty. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/5443370d-1519-4dbd-9474-f6d996bd2653/Media.png Sweet-As-ers Highly engaged news consumers who stay informed via TVNZ 1News, Stuff, the NZ Herald, and like their polar opposite segment the Kiwi Fair-go-ers, heavy users of overseas news outlets like the BBC or CNN. Heavy listeners of talk radio, recording by far the highest listenership for Newstalk ZB of any segment in the country. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b21097e4-57e1-48e8-b66b-307612d4df64/Sweet_As-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ecc75cc2-6abe-49b2-988f-8b9f6e04015c/Richard+-+Established+Traditionalist-PNG.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/57deeab8-e1c3-43ee-8f20-d867a2a8a1ec/Yeah-Nah-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/a9201df9-1cfb-4b66-a4c1-fd5ed5e84b63/Steady-On-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b64838c2-8e63-4250-ba9a-ca7a1e775df5/Fair-Go-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/21dbad9d-cb33-4145-94d0-b58dabe18753/Nah-Yeah-er+BADGE.png https://www.ourtomorrow.nz/mucker-in-ers daily 0.75 2026-10-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Mucker-In-ers https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/6f3b3d3d-c7e9-4349-bb2f-84e3013be5ab/Values.png Mucker-In-ers Family, faith, compassion, respect, belonging, loyalty, responsibility, and harmony https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bf510b1-06f9-413c-8abc-845d170bc30e/Worries.png Mucker-In-ers NOW: Kiwi Mucker-in-ers are more concerned about Healthcare the price of homes and crime than some other Kiwis. TOMORROW: Like our other pragmatic segments, they are concerned about the cost of housing and the effect AI will have on the jobs of the future. DIVIDES: They worry most about the divides between rich and poor, and are concerned by increasing conflict around immigration and around Māori rights. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ad6a532c-6dca-4f10-9542-efc1ddf8ccf1/Location.png Mucker-In-ers Prominent in regional cities and provincial towns like Napier and Hawke's Bayas well as suburban communities across New Zealand. High rates of home ownership, with most owning mortgage-free or with a mortgage, and slightly older, often being empty-nester couples. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/41bc5cfd-f03d-4635-860b-e56f5c64dfcb/Colin-CT.png Mucker-In-ers Colin, a retired tradesperson in his 70s living in Waikato, represents civic dedication and traditional patriotism. As an active Lions and Rotary volunteer, he focuses on maintaining local community halls and supporting regional projects, bringing a practical, hands-on "mucking-in" attitude to helping his neighbours and preserving social harmony. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bfb9694-5956-49df-bdf8-239123f755ac/Andy-CT.png Mucker-In-ers Andrew is a mid-40s primary school teacher and trustee in suburban Auckland. Dedicated to instilling respect, good manners, and civic responsibility in younger generations, he prioritizes stable family environments and strong public education, avoiding political conflict to focus on constructive, everyday community support and local youth development. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/42e3ab12-164a-4fcf-990e-dfb26668ff9f/Mere-CT.png Mucker-In-ers Mere, a healthcare assistant and youth ministry volunteer in her late 20s, represents the younger cohort of Community Traditionalists. She combines practical compassion with active involvement in local church care drives and health services, focusing on improving patient care, supporting young families, and fostering local social cohesion. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/5443370d-1519-4dbd-9474-f6d996bd2653/Media.png Mucker-In-ers Traditional, mainstream news consumers who access news primarily through TVNZ 1News , Stuff, NZ Herald , TV3/Newshub, and radio such as RNZ and Newstalk ZB. Slower to adopt social media for news, they maintain relatively high trust in verified, mainstream news reporting and low susceptibility to conspiracy theories. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/fe57e136-0465-49b1-897f-7150c42731c4/Dr+Raj-CT.png Mucker-In-ers Rajesh, a community pharmacy owner in his early 50s from Auckland, demonstrates high institutional trust and civic care. He actively participates in local health drives and multicultural community initiatives, working to improve healthcare accessibility and bridge cultural divides through practical service and strong local business leadership. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/9a46aaca-6e4e-401a-855a-15e5b4908569/Mucker_In-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/acb04c8e-ae31-4a28-baaa-1ee0ffb1ea27/Community+Traditionalist+-+Mary+%E2%80%93+Medical+Clinic+Administrator.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b21097e4-57e1-48e8-b66b-307612d4df64/Sweet_As-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/a9201df9-1cfb-4b66-a4c1-fd5ed5e84b63/Steady-On-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b64838c2-8e63-4250-ba9a-ca7a1e775df5/Fair-Go-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/57deeab8-e1c3-43ee-8f20-d867a2a8a1ec/Yeah-Nah-er+BADGE.png https://www.ourtomorrow.nz/flat-tack-ers daily 0.75 2026-10-08 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Flat-Tack-ers https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/6f3b3d3d-c7e9-4349-bb2f-84e3013be5ab/Values.png Flat-Tack-ers Economic security, recognition, self-reliance, social order, personal freedom, and fair treatment. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bf510b1-06f9-413c-8abc-845d170bc30e/Worries.png Flat-Tack-ers NOW: More worried about impacts of immigration and crime than others, and most about Cost-of-Living of all groups. TOMORROW: More focused on our financial challenges today than others, they pay less attention to climate change or long term investment in infrastructure. DIVIDES: They worry most about the divide between rich and poor, and specifically about income divides, and are less worried about political divisiveness, because politics holds less interest to them than many. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ad6a532c-6dca-4f10-9542-efc1ddf8ccf1/Location.png Flat-Tack-ers Heavily concentrated in suburban communities across Auckland and other large cities as well as our regional industrial or transport corridors. Typically managing a home mortgage or renting , very few Kiwi Flat-tack-ers own their homes mortgage-free yet. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/bb0386d4-dc64-41ed-a84f-bd6d5c18d771/Rawiri-FS.png Flat-Tack-ers Rawiri (Raw) is a young building supplies operator in Christchurch navigating high living costs, rent, or a starter mortgage. Working long shifts in industrial logistics, he feels exhausted by the current economic environment and doubts that hard work alone guarantees financial security or political representation. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/c31bc97f-1fb6-41f3-a457-13bf73bc8f42/Darren-FS.png Flat-Tack-ers Darren is a machinery technician and father in Auckland deeply affected by rising interest rates and inflation. Skewed toward deep institutional skepticism, he prioritizes practical fairness and immediate cost-of-living solutions over political debates, focusing on keeping his household financially afloat. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/0073081e-6f9c-432c-9bae-cbf2131b36ba/Renee-FS.png Flat-Tack-ers Renee is a healthcare assistant in Palmerston North balancing shift work and family life. She worries about grocery prices, health service delays, and community safety. Her focus remains squarely on real-world outcomes that impact her family’s daily wellbeing and budget. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/5443370d-1519-4dbd-9474-f6d996bd2653/Media.png Flat-Tack-ers Lower news engagement overall, with a generally lower interest in politics than most. When they do, they use mainstream news channels include Stuff, TVNZ 1News, the NZ Herald and social media platforms. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/371d46ce-d313-45b8-9005-8b98b91312a6/Screenshot+2026-10-08+132642.png Flat-Tack-ers Courtney is a customer support representative in Lower Hutt facing steep living and rental costs. Disengaged from mainstream politics, she seeks immediate, tangible economic support rather than ideology, focusing on budgeting and navigating the high costs of daily life. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/45447f4d-7006-4fac-a201-925a61d1a000/Flat-Tack-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/f67bde8c-1e45-49eb-a676-0932f42d0e17/Focused+Strivers+-+Aroha+PNG.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/57deeab8-e1c3-43ee-8f20-d867a2a8a1ec/Yeah-Nah-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/21dbad9d-cb33-4145-94d0-b58dabe18753/Nah-Yeah-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b64838c2-8e63-4250-ba9a-ca7a1e775df5/Fair-Go-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/60667351-a517-4dfa-8b51-c8f2396f1a4c/Steady-On-er+BADGE.png https://www.ourtomorrow.nz/nah-yeah-ers daily 0.75 2026-10-08 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Nah-Yeah-ers https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/6f3b3d3d-c7e9-4349-bb2f-84e3013be5ab/Values.png Nah-Yeah-ers Stability, opportunity, security, moderation, acceptance, and practical progress https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bf510b1-06f9-413c-8abc-845d170bc30e/Worries.png Nah-Yeah-ers NOW: Jobs and employment, housing affordability, and securing economic opportunity are their leading everyday challenges. TOMORROW: Housing and basic costs becoming unaffordable, the impact of Artificial Intelligence on the jobs of the future, and declining living standards dominate their long-term outlook. DIVIDES: They worry particularly about the divide between rich and poor, whilst culture war issues like constitutional, cultural, and identity conflicts remain low priorities. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ad6a532c-6dca-4f10-9542-efc1ddf8ccf1/Location.png Nah-Yeah-ers Kiwi Nah-Yeah-ers are heavily concentrated in Auckland and other city centres and spreading out into our urban suburbs. Many rent, often group flatting with other young professionals, university students, and recent migrants, or living with family while building their careers and saving for a home. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/8ce8b795-5ddc-4e8a-b7a5-16b869050e11/Kevin-FC.png Nah-Yeah-ers Kevin is an Asian-New Zealander software quality analyst renting in central Auckland. Representing urban, overseas-born professionals, he focuses on job market stability, the impact of AI on employment, and saving for his first home. Pragmatic and non-ideological, he judges political leaders on concrete economic performance rather than party rhetoric. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bdb9fd0-bebe-47f3-876b-d3a413f91de5/Emma-FC.png Nah-Yeah-ers Emma is a university-educated compliance coordinator living in Te Aro, Wellington. Managing high central rental costs, she relies on mainstream news and evidence to form opinions. Sitting squarely in the political centre, she prioritizes pragmatic problem-solving, economic security, and functional public services over divisive cultural debates. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/50c53a6a-463e-4dc4-8262-548d40b0f2d5/Lucas-FC.png Nah-Yeah-ers Lucas is a young retail lead and recent graduate living in a Christchurch flat. Balancing entry-level wages against everyday living expenses, he represents young urban voters navigating early career growth. He seeks political stability, housing access, and moderate governance to ensure long-term financial security and progress. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/5443370d-1519-4dbd-9474-f6d996bd2653/Media.png Nah-Yeah-ers Moderate and digital-first news consumers who access news broadly through online portals, commercial radio, TVNZ 1News, Stuff, and social media. Display relatively high trust in mainstream news reporting and low susceptibility to conspiracy theories compared to more cynical groups like Yeah-nah-ers. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/63f7f91f-4870-45e7-b91c-8ba23b14eb05/Screenshot+2026-10-08+134412.png Nah-Yeah-ers Arjun is an Indo-Kiwi procurement coordinator based in suburban Albany, Auckland. Focused on family security, career growth, and saving for a home deposit, he expects governance to deliver infrastructure and economic opportunity. He avoids political polarisation, favouring sensible, practical policies that build national stability. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/21dbad9d-cb33-4145-94d0-b58dabe18753/Nah-Yeah-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/f67bde8c-1e45-49eb-a676-0932f42d0e17/Focused+Strivers+-+Aroha+PNG.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b21097e4-57e1-48e8-b66b-307612d4df64/Sweet_As-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/57deeab8-e1c3-43ee-8f20-d867a2a8a1ec/Yeah-Nah-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b64838c2-8e63-4250-ba9a-ca7a1e775df5/Fair-Go-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/60667351-a517-4dfa-8b51-c8f2396f1a4c/Steady-On-er+BADGE.png https://www.ourtomorrow.nz/fair-go-ers daily 0.75 2026-10-08 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Fair-Go-ers https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/6f3b3d3d-c7e9-4349-bb2f-84e3013be5ab/Values.png Fair-Go-ers Compassion, equality, social justice, inclusion, environmental responsibility and recognition. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bf510b1-06f9-413c-8abc-845d170bc30e/Worries.png Fair-Go-ers NOW: Poverty and inequality, healthcare, climate change and affordable housing are all major priorities. TOMORROW: Long-term concerns are led by housing and basic costs, climate change, artificial intelligence and political polarisation. DIVIDES: The divide between rich and poor is exceptionally salient. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ad6a532c-6dca-4f10-9542-efc1ddf8ccf1/Location.png Fair-Go-ers More are renting, and living in urban centers than typical, across Wellington and other University cities https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/d566103b-b09d-4c3c-8f75-c7cec691ba95/Dr+Niki-FG.png Fair-Go-ers Dr. Niki is a Canterbury-based environmental scientist in her late 30s. Holding a postgraduate degree, she bridges research and regional action to tackle long-term ecological risks. Motivated by climate action and evidence-based sustainability, she advocates strongly for science-led environmental policy, carbon reduction, and protecting biodiversity across New Zealand's landscapes. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/30485102-e1bd-4dc5-96f3-f3c8015e8bee/Sione-FG.png Fair-Go-ers Sione is a Pasifika community health worker in South Auckland. Deeply committed to social justice, he addresses systemic poverty, healthcare inequities, and housing insecurity directly on the ground. He focuses on empowering vulnerable families, strengthening community resilience, and advocating for redistributive policies that bridge New Zealand's growing wealth divide. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4c0a8fc8-a60d-445e-98ca-f681ddb231b0/Helen-FG.png Fair-Go-ers Helen is a Dunedin high school teacher and active union delegate in her late 50s. Passionate about public education, equity, and civic participation, she strongly opposes state asset sales and privatization. Highly politically engaged and dependable at the ballot box, she advocates consistently for robust public services and community. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/5443370d-1519-4dbd-9474-f6d996bd2653/Media.png Fair-Go-ers Kiwi Fair-Go-ers are news junkies, topping the league for readers of Stuff and listeners of RNZ. But they can also be quite partisan - favouring progressive independent news sources like the Spinoff and generally avoiding NewsTalk ZB. They gather more of their news from social media than other groups, as well as being the highest users of Te Ao Maori News. Kiwi Fair-Go-er are also heavy users of Overseas News websites, interestingly, a trait they share with their polar opposite segment the Established Traditionalists. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/c93c6b75-0833-40d1-bb10-76132d914b70/Screenshot+2026-10-08+141607.png Fair-Go-ers Alex is a non-binary UX product designer living in central Auckland. Passionate about digital ethics, social inclusion, and AI safeguards, Alex consumes progressive independent media while flatting urban style. They advocate for political correctness as essential respect, championing social inclusion and innovative solutions for modern urban challenges. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b64838c2-8e63-4250-ba9a-ca7a1e775df5/Fair-Go-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/040cb9d7-9ab0-4c23-a8e9-2a6147745698/progressive_reformer_sam_policy_advisor_PNG.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b21097e4-57e1-48e8-b66b-307612d4df64/Sweet_As-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/45447f4d-7006-4fac-a201-925a61d1a000/Flat-Tack-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/9a46aaca-6e4e-401a-855a-15e5b4908569/Mucker_In-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/21dbad9d-cb33-4145-94d0-b58dabe18753/Nah-Yeah-er+BADGE.png https://www.ourtomorrow.nz/steady-on-ers daily 0.75 2026-10-08 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Steady-On-ers https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/6f3b3d3d-c7e9-4349-bb2f-84e3013be5ab/Values.png Steady-On-ers Practicality, fairness, moderation, inclusion, evidence and stability. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/4bf510b1-06f9-413c-8abc-845d170bc30e/Worries.png Steady-On-ers NOW: Cost of Living, healthcare and housing affordability are their main secondary concerns. TOMORROW: Artificial intelligence, climate change, living standards and ageing concern them longer-term. DIVIDES: Culture war issues are lower priorities for Steady-On-ers than practical household issues. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/ad6a532c-6dca-4f10-9542-efc1ddf8ccf1/Location.png Steady-On-ers Spread fairly evenly right across Aotearoa, all regions and communities large and small But a little more likely than other Kiwis to have moved from where they were born to where they live and work now. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/0a05d0cb-d2c3-46bf-9096-faea74172434/pragmatic_moderate_suburban_coach.png Steady-On-ers David is an Auckland suburban dad balancing a full-time work week, household mortgage, and coaching junior touch rugby. Mindful of cost-of-living concerns, he stays focused on family, community infrastructure, and practical results. Centrist and fair-minded, he values local social cohesion, compromise, and evidence over political arguments. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/1a364613-502e-4cfb-8613-687f3eb2e123/pragmatic_moderate_senior_volunteer.png Steady-On-ers Craig is a retired tradesperson in Palmerston North who actively volunteers to maintain local public spaces and infrastructure. Valuing superannuation stability, civility, and everyday practicality, he avoids ideological conflicts. He focuses on practical problem-solving, common-sense fairness, and ensuring a stable, supportive environment for future generations. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/826cbede-99b2-47f1-a329-42e96c0ef477/pragmatic_moderate_community_care.png Steady-On-ers Jo is a suburban homeowner in Nelson committed to local environmental care, community working bees, and helping elderly neighbours. Reflecting the segment's focus on moderation and stability, she values practical conservation and everyday fairness over culture wars. She seeks workable solutions to cost-of-living pressures while strengthening community bonds. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/5443370d-1519-4dbd-9474-f6d996bd2653/Media.png Steady-On-ers Big browsers of Stuff, their media consumption is otherwise pretty representative of New Zealand as a whole, some commercial radio on the commute, some TV and streaming at home, though they are less likely to use Te Ao Maori News than most other Kiwis. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/213821a6-13af-4c12-849b-0728142b96ee/pragmatic_moderate_young_professional.png Steady-On-ers Sarah is a secondary school teacher in Hamilton who balances her early-career budget with practical community outcomes. Grounded in healthcare and education, she prioritizes cost-of-living solutions over political debate. Moderately progressive and inclusive, she focuses on daily stability, evidence, and practical support for her students and local sports teams. https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/60667351-a517-4dfa-8b51-c8f2396f1a4c/Steady-On-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/a2fdbd2d-d2d6-4bee-a4e9-42ab6e5fe569/mark_pragmatic_moderate.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b64838c2-8e63-4250-ba9a-ca7a1e775df5/Fair-Go-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/b21097e4-57e1-48e8-b66b-307612d4df64/Sweet_As-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/57deeab8-e1c3-43ee-8f20-d867a2a8a1ec/Yeah-Nah-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/9a46aaca-6e4e-401a-855a-15e5b4908569/Mucker_In-er+BADGE.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/21dbad9d-cb33-4145-94d0-b58dabe18753/Nah-Yeah-er+BADGE.png https://www.ourtomorrow.nz/kiwi-kwiz daily 0.75 2026-09-22 https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/08af2ee0-28a4-4e68-860a-c682f7629366/Kiwi+Kwiz.png https://www.ourtomorrow.nz/kiwi-kwiz/project-four-l3zw3-dk9py-xcmem-llk7k-cnfna-hdlnk-ncaej-3fpxr monthly 0.5 2026-09-22 https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/1780932029.245059-QEGOTTMBDCNDCBJFHMUK/imgg-gg3p-BC-DQ-F-7be99eb1.png https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/1780932029.167956-HGHGNBEKSCKXGXCENZOE/imgg-gg3p-BC-DQ-I-f598acfd.png https://www.ourtomorrow.nz/kiwi-kwiz/project-three-sng7y-jkgxx-kmlk5-rslaw-j2h5a-jr5g9-mshlb-77blb monthly 0.5 2026-09-22 https://images.squarespace-cdn.com/content/v1/6993f4dfbd560631d823be3b/1780932029.283026-AWWUJTCUSNCZKXTONFFJ/imgg-gg3p-BC-DQ-I-537991c4.png The Great KIWI KWIZ - 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